At U B U, fashion is not just a business, it's a passion. We are dedicated to bringing you the latest styles and trends that will make you feel confident and beautiful. We believe that fashion should be fun and accessible to everyone. U B U began as a personal mission for Siddharth Verma, a 29-year-old fashion enthusiast who has always been drawn to the dynamic world of streetwear. Growing up, Siddharth often faced challenges finding clothing that fit his style and his size. As someone on the heavier side, he encountered limited options in the market—stylish designs were often not available in inclusive sizes. 

This frustration sparked a vision: to create a brand where no one feels excluded due to their body type. Siddharth identified a gap in the luxury streetwear market and decided to bridge it by launching U B U. 

From the very start, the brand was built on the foundation of inclusivity, individuality, and high-quality craftsmanship. U B U is not just about clothing—it’s about empowerment. With premium fabrics, exquisite designs, and a wide range of sizes, the brand ensures that everyone can enjoy luxury streetwear, regardless of their body type.

U B U is a movement that encourages people to embrace who they are and express themselves unapologetically. Siddharth’s journey is a testament to turning personal challenges into a purpose-driven mission, inspiring confidence and authenticity in every wearer.